NFL Calls New Plays to Protect Its Lucrative Franchise – Wall Street Journal

The Super Bowl, normally a celebration of the National Football League’s cultural and financial power, this year comes as the league searches for ways to bolster the game to tighten its grip on the public’s attention.

The NFL has begun experimenting with shuffling the way ads appear in game broadcasts, and it is considering making the weekly lineup of games easier to find on television as well as tweaking the pace of the sport…

Let’s block ads! (Why?)

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