When a recent study by Emory University’s Goizueta School of Business ranked the Los Angeles Rams fan base and/or team brand dead laast in the NFL, fans were understandably unappreciative.
In response, Bleacher Report’s Mike Tanier has offered his own rankings today with a completely different ranking system. Instead of the previous study’s use of fan equity, social equity and road equity, Tanier is looking at engagement, cuisine (important), savvy and internet personality.
If you were hoping the new study would vault us into the top 10, you were mistaken.
Tanier’s still got us in the bottom quartile:
25. Los Angeles Rams
Engagement: 4
Cuisine: 7
Savvy: 7
Internet Personality: 0
FAN SCORE: 18
The Rams fanbase consists of: 1) toe-dippers attracted by the team’s recent success; 2) old guys in faded Jack Youngblood jerseys; and 3) Missourians with an overabundance of loyalty. Maybe that will change when the Rams move into their new entertainment complex/pleasure palace/incidentally-also-a-stadium. Then again, maybe their last St. Louis fans will finally move on and the Youngblood crowd will just keep driving to the Coliseum every Sunday.
Rams fandom in Los Angeles peaked back when Bob Waterfield married Jane Russell and has been fading ever since. If you don’t get that reference, then you cannot complain about this ranking.
Note: The Chargers got a higher cuisine score than the Rams for the same city because they get to bring carne asada burritos up with them from San Diego. Deal with it.
Only a 0 for Rams Twitter?!